Marketing & Project Oversight: A Visual Journey
As Chief Marketing Officer and Chief Operating Officer of another firm, Michelle was responsible for every aspect of company oversight and marketing for these projects—from internal and client marketing strategy to the team project execution. By creating an innovative method to move dollars out of the operations budget (the gift that keeps on giving), she ensured higher quality marketing for the entire life of each project. As Executive Producer of all photos, she was onsite to direct their multi-purpose use, fulfilling client needs across websites, rental listings, and prospectuses. The projects showcased here have collectively earned numerous industry awards, and record breaking sales and leasing numbers.
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